"Otrium: Shaping the Future of Off-Price Fashion"""
At Otrium, we are on a mission to revolutionize the off-price fashion industry, tackling the challenge of unsold inventory and ensuring that every piece of clothing finds its a a loving owner. Through our innovative technology, we have created a platform where over 400 brands can manage their excess stock, while providing fashion enthusiasts with incredible prices and an unparalleled selection.
The Otrium Story:
Our founders, Milan Daniels and Max Klijnstra, experienced firsthand the frustration of dealing with unsold inventory in their own sweater brand. Recognizing that this was a widespread issue, they embarked on a quest to find a better solution. Traditional methods fell short, inspiring them to create a tech-enabled marketplace.
Otrium's Approach:
Our approach empowers brands to open their own online outlet stores, granting them control over discounting, visibility, and merchandising. Through our platform, every garment is connected with its potential owner, optimizing conversion rates through dynamic pricing and refurbishment stations for damaged items.
The Power of Polish & Match:
At Otrium, we are dedicated to reducing unsold inventory, and our commitment is reflected in our Polish & Match approach. Each item that arrives at our warehouses undergoes meticulous review and enhancements to maximize its appeal. This includes professional photography, compelling product descriptions, and ensuring garments are in impeccable condition.
Empowering Women and Embracing Equity:
At Otrium, we don't just revolutionize fashion; we champion equality and inclusivity. With a team comprised of 53% women, including many women in leadership roles, we prioritize diversity and empowerment. We actively support initiatives advocating for gender equality in technology and digital education.
A Smarter, Sustainable Fashion Industry:
Otrium envisions a fashion industry where every piece of clothing produced serves its purpose: to be cherished and worn by a caring owner, eliminating waste and reducing fashion's environmental impact. By harnessing data-led technology and implementing sustainable practices, we are leading the way in transforming fashion into a more sustainable space.
Otrium's journey to revolutionize the fashion industry and ensure that every garment fulfills its purpose sets an example for the entire industry to reevaluate its approach to overproduction. With our managed marketplace, tech-enabled platform, and unwavering commitment to sustainability benefit both brands and fashion lovers alike. By embracing equity, empowering women, and leveraging technology for positive change, Otrium is shaping a future where fashion is smarter, more inclusive, and sustainable. Together, we can create a world where every piece of clothing produced is cherished and worn with pride.